It is quite challenging being a consultant in this time and age. Buyers are doing their own research now and competition is at its peak. This short list of books, from world renowned experts on sales, marketing and psychology will help you as a consultant: 

• Stand out from your competition

• Show unique credibility and expertise

• Use social media and your website to land more sales

• Boost your sales revenue consistently

So let’s get started: 

4- Contagious: Why Things Catch on by Jonah-Berger. 

Spread the word about your consulting services and stand out from your competition. In this amazing book the author outlines how ideas spread and trigger engagement. As a consultant, this book  can be used to:

• • Spread the word about your brand and services

  • Get higher engagement on your Linkedin posts

  • Create content that goes viral and shows authority

  • Get more referrals through your past and current clients

  • Get your website visitors engaged and interested in your offerings

  • Drive more potential customers to contact you asking for your services

3- Predictable Revenue by Aaron Ross . 

So how can you know in advance how much sales you’ll be making next month? From the founder of salesforce.com, this book can help you as a consultant with:

• • Creating a predictable stream of monthly income Online through (email, Linkedin, social networks)

  • Understand how the sales process works in today’s time and is a must-read for every consultant selling to businesses

  • Adapt your website and messaging to cater for the buyer’s readiness to purchase

  • Boost your sales revenue, predictably

As a side note, if you are interested in a more step-by-step approach of the predictable revenue model, a sequel exists. Look for “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline” and you’ll find everything you need to boost your lead generation and sales revenue.

2- The Catalyst : How to Change Anyone’s Mind by Jonah Berger.

 Yes this is the second book for Jonah Berger on this List. This marketing professor at the Wharton School at the University of Pennsylvania has just released this masterpiece on marketing and selling. For us consultants this book helps with:

• • Understand how your potential customers react to your sales efforts

  • Modify how you sale to close more sales faster

  • Modify your website and it’s messaging to drive more leads and sales

  • Upgrade your sales process to remove uncertainty for buyers and sell more

1- Building a StoryBrand by Donald Miller.

 A must read for any consultant, the value of this book cannot be overstated. We as consultants need to portray expertise and authority to prove our credibility and stand out from our competition. Could this be hurting our sales? In this amazing book, the author explains customers aren’t looking for a Hero, they’re looking for a guide. This book helps you as a consultant tweak your messaging to gain trust more effectively and boost your sales revenue. This book can be used to:

• • Update your Linkedin Profile to get more interactions from profile visitors

  • Modify your website to drive more sales

  • Help your potential customers understand how you can help them reach their goals

  • Boost sales revenue while helping more clients get what they need

If you haven’t read this book yet, you are missing out. We use it’s concepts every day to help consultants get more sales through their websites. Selling as a consultant is very tricky, this book makes sure you can get results quickly.

We hope you enjoy these books and their benefits as much as we and our customers do. 

Links to books on Amazon:

• Contagious: Why Things Catch on by Jonah-Berger. 

• Predictable Revenue by Aaron Ross 

•  The Catalyst : How to Change Anyone’s Mind by Jonah Berger.

• Building a StoryBrand by Donald Miller.